HOMESPUN VINTAGE - - - > Co-Founder/ Creative Director - created a kids clothing line based on repurposed vintage pieces. Which turned into a manufactured collection for 4 consecutive seasons. We designed each collection, art directed and styled the photo shoots as well as recruited all the models. Earned "Most Awesome Kids Line Award" from Red Tricycle and Featured in Vogue Magazine.
LOVE IS - - - > Art Direction / Styling - Set the initial creative vision for this new to market clothing line that combines comfort & fashion. We pushed the laid back, lazy weekend vibe and blended that with California cool. All of the apparel uses the highest quality cotton blends and infuses artisan hand loomed Turkish towels into all of the apparel.
KARLA CARRANZA DESIGNS - - - > Creative Marketing Director - The directive was to make the drool worthy bags and clothing look as chic and fabulous as possible, while maintaining a bit of edginess and attitude that embodies the identity of this emerging brand.
TOMMY HILFIGER - - - > Art Director - We were tasked with the enormous undertaking of bringing the Tommy Hilfiger brand online. With no ecommerce on the site, we had to position the site as a destination for all things “Tommy”. We incorporated online chats with Hilfiger and his models, coverage of Hilfiger sponsored events, editorial features, contests, monthly fashion horoscopes, and CLUBtommy which was a members only fan club, with access to exclusive content. The overall feel was more content rich and less cataloguey, with ultimately one section showcasing where to buy the branded clothing